Simple questions that can tell you a lot about your approach to Technical Sales & Marketing, try this…
Are your sales reactive or proactive? i.e do you just reply to enquiries or do you create enquiries?
If you do any marketing, is your marketing supposed to generate enquiries? Or is it there to create an awareness in the market?
Are you in a B2B (Business to Business) or B2C (Business to Consumer) business? Do you know the difference? do you understand how to sell and market your products/services to the different customers
Do you consider marketing a waste of money? do you know the many free ways to market your company and products?
It’s a subject that creates a multitude of opinions and its a subject that is either understood or its not, we aim to put you on the right path, we don’t want it to cost you a fortune and we don’t want to do all the work for you. As with all our consultancy work, we want to help you help yourself and keep it to simple solutions, remember technical sales and marketing is different to many other types of sales.